Lawrence Kitson

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Lawrence is a designer who helps organisations translate strategy into delivery through the application of service design, design thinking and lean product development techniques.

Lawrence has worked for Co-op Digital, ustwo and Sony Mobile. At Co-op Digital he lead work that helped shape the approach to service design & delivery by bringing together design, business and operations, helping teams learn new ways of working that align business strategy to customer and user needs. Previously, Lawrence was part of the team that transformed ustwo from a small UI studio of 30 into a world class global digital product and service design consultancy, through project delivery and the development of ustwo’s design competence.

Lawrence is experienced in building teams, defining new products and services, redesigning existing customer experiences and developing opportunities that meet user needs, deliver value for the business and challenge current operating models.

Naturally agile minded, with a background in design and new product development founded at Sony Ericsson & ustwo, Lawrence has also worked with a range of companies including Well Digital, Barclays, American Express, Provenance, Credit Suisse, Saxo Bank, Lantum and WorldPay.

Ask Lawrence about:

  • Making service design work in large organisations
  • Translating strategy into delivery
  • Discovering and validating new product and service opportunities