Adunni Rufai
Principal Consultant
Adunni is a Principal Consultant at Public Digital, and a design and innovation leader who specialises in bridging design vision with measurable outcomes for clients.
With over a decade of experience guiding human-centered transformation across diverse industries and global organisations, Adunni is an expert in applying human-centered design to achieve sustainable impact for clients, their users, and the communities they serve. Her unique background, which began in financial auditing, enables her to bring a strong foundation in systems thinking, strategic execution, and stakeholder management, which she applies to user experience design and innovation.
At Public Digital, Adunni supports clients in our Global Impact portfolio.
Prior to joining Public Digital, Adunni worked as a UX Design Manager at TD Bank, where she spearheaded the design strategy for enterprise-wide digital transformation, driving change through strategic leadership. Before that, Adunni served as the Head of Experimentation at the UNDP Accelerator Lab in Nigeria, where she partnered with community, government and private sector leaders to co-create innovation strategies and scale service design frameworks across the continent.
Previously, Adunni worked as a full-stack designer in Canada, and as a Design/Product Strategist and Innovation Coach, where she guided startups and governments, notably coaching a team to secure $1 million in international funding from the Bloomberg Philanthropies Mayors City Challenge.
More about Adunni’s work can be found on her personal website.