DeepSeek: How little we understand AI
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A human-centred approach to Ai
AI is a transformative technology.
Applied pragmatically, it can bring incredible opportunities.
However, AI is not a neutral tool. Its application has whole-system effects that can have profound impacts on the value your organisation delivers, to its staff and its users.
At Public Digital, we take a human-centred approach to technology. We use the best practices of the internet era to steer bold, long-lasting change in organisations.
Applying these same approaches to AI supports our clients to realise its benefits while avoiding its risks.
AI is different from other technologies
It is bold and transformational.
Many organisations are exploring the opportunities presented by AI tools to create efficiencies and improve their services.
These tools present risks and ethical challenges we’ve not confronted before which demand new levels of situational awareness.
AI is much like other technologies
In that it is not a silver bullet.
AI tools will not automatically unlock growth and value-adding opportunities. Like any technology, their application will be steeped in the culture and processes of the organisation itself, and will have whole-system effects: On how your people work, on your value chain, and on the value you deliver as an organisation.
Which is why organisations must be decisive and clear-sighted about intent in their use of AI, and diligent about its impacts.
Making best use of AI means taking a pragmatic, internet-era approach to its adoption:
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Consider the role AI can play from the perspective of whole services and outcomes
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Use multidisciplinary teams, and empower existing teams
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Adopt a test and learn approach to see what works, and to stay in control
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Design applications of AI around users and user needs
How we can help
Public Digital can help organisations support, unblock and scale up innovative delivery, where AI is playing a central role. We have experience developing AI strategies, coaching leadership and helping organisations understand the contributing factors to being successful with AI.
From around the web
Our perspective on AI is shaped and informed by our friends and colleagues in the digital community. Read our favourite pieces on AI:
Product and design with AI by Kuba Bartwicki
The cost of failure in AI by Tom Loosemore
AI adoption in the public sector by Jeni Tennison
Conducting user research for an AI service by Truly Cappell
Turning ideas into AI use cases: the product manager POV by Dilyana Evtimova
Video: The impact of AI
Watch the video recording of Dave Rogers speaking at AI conference, AI for the rest of us, in October 2024. Dave explains why there's so much false certainty around AI, and argues that learning to spot false certainty enables us to work more effectively with this technology.’
