What’s it about? In short, it’s about these 7 things:
- How digital is a new way of running organisations, not a new function: traditional approaches to transformation make things more complicated and expensive, without users or customers seeing any real benefit.
- The conditions needed to make success possible: why it’s so important to have strong political support, and how to turn a crises into opportunities to make real change happen.
- How to think big while starting small and moving fast: setting up teams that can quickly deliver services that are high impact but relatively low risk, building momentum and credibility as they go.
- Avoiding the hype cycle and the innovation trap: making sure digital doesn’t get stuck on the periphery, or consumed by whatever technology fad is being hyped up to solve all the problems.
- How to make the case for digital transformation with data, design and delivery: using the combined talents of multidisciplinary teams to produce things that make a clearer case for change than any business case based on false certainty ever could.
- Rewriting rules to disrupt inertia: creating standards and controls that help organisations move away from costly contracts and failing programmes, and providing practical help to teams as they encourage colleagues to adapt to the internet era.
- Why there is still a long way to go, and a huge prize to claim: explaining the mistakes and missteps we made and how you can avoid them.
This book isn’t a history of GDS or digital transformation at the Co-op, although it does include stories from both of those places (and others). Rather, it’s a how-to, a guidebook for building digital institutions.
Between us, we’ve learned a lot along the path towards establishing Public Digital, from both the successes and the mistakes. This book is our chance to share some of that. We hope you enjoy it.