Amanda Smith

Amanda is a Director at Public Digital, leading flagship programmes with major clients to deliver sustainable impact over the long term.

She is a data strategy, digital transformation and organisational design specialist, supporting leaders and their teams with the change needed to become more open, inclusive and outcomes-focused.

Amanda leads Public Digital’s work on Bloomberg Philanthropies Mayoral Strategic Authority (MSA) initiative; supporting metro mayors and their teams to deliver improved outcomes for residents and businesses through better use of data. As Program Director, Amanda leads the overall program design and delivery, coaches and supports our PD teams, provides executive-level strategic advisory, and facilitates training for staff.

Since joining Public Digital in 2022, Amanda has led our data and cities work across North, Central and South America; including the Bloomberg Philanthropies City Data Alliance and What Works Cities Certification. Within our portfolio of UK clients, she has worked with a major retailer to reimagine their approach to governance, outcomes and measuring success, as well as provided strategic-level advisory to HM Government on program design for place-based policy initiatives. Amanda has also designed and delivered bespoke leadership and coaching programs, such as the UNDP Ukraine Women’s Leadership Program.

Before joining Public Digital, Amanda was Head of User Centred Policy Design at the UK’s Ministry of Justice and held roles at the Open Data Institute, the National Policing Improvement Agency and the UK Home Office. Amanda has been awarded the Chief Constable Commendation three times in her career. She was the first Bloomberg WISE Open Technology award winner from HRH Princess Royal for contributions in data and technology.

Amanda is a Non-Executive Director for Data Orchard, a social enterprise that supports non-profits and charities across the UK. She is also a reiki practitioner and trainee end-of-life doula.

amanda.smith@public.digital