Amanda Smith

  • Director
  • Staff
Amanda Smith

Amanda is a Director at Public Digital. She is a data strategy and digital transformation specialist, supporting leaders with the organisation and culture change needed to become more open, inclusive and outcome-focused.

Before joining Public Digital, Amanda was Head of User Centred Policy Design at the UK’s Ministry of Justice, where she led the design and delivery of prison video calls and the Child Arrangements Service. Previously she was Deputy Director in Data and Analysis, establishing the MOJ’s data strategy programme.

At the Open Data Institute she was a trusted advisor to central and local governments across the world; led partnerships with corporates including Arup, Met Office, Syngenta and Thomson Reuters; and delivered pan-European projects for the EU commission.

Amanda developed the data ethics canvas and has written papers on data portals, data ethics, open data challenges, and data infrastructure for banking, legal and weather data.

During her time at the NPIA and Home Office she delivered the first open crime and justice data platform and was awarded the Chief Constable commendation three times.

Amanda was the winner of the first Bloomberg WISE Open Technology award from HRH Princess Royal for contributions in data and technology across Europe. She was also named #7 in Apolitical's Top 100 Most Influential Young People in Government.

Outside of work she has been an organiser of UKGovcamp since 2017.

Ask Amanda about

  • Bloomberg Philanthropies’ City Data Alliance program

  • applying user-centred principles to policy and organisational design

  • restorative leadership, psychological safety and creating an open culture

Public Digital


Public Digital
Clerks Court
18-20 Farringdon Lane
London EC1R 3AU


[email protected]

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