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- Who we help
- What we do
- Where we work
- Our company
- Life at PD
- Outreach
- Events
  - Data Bites
  - All events
- Themes
- UK
- Businesses
  - Premier League
  - Phoenix Group
- International
- - All client stories
Contact

Research

DesignHeidi Uchiyama

The importance of delivering punchy insights from user research

30 May 2025

A diagram showing how different data sources can input into business strategy, crucially marrying the goals of the business with unmet customer needs.

ResearchKatherine Wastell

Doing user research to inform strategy

21 February 2024

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