Doing user research to inform strategy
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Competitive advantage by design
Design your organisation to meet the needs of your customers.
In crowded markets, standing out is essential. By identifying unmet customer needs, you can design products, services, and business models that drive success through commercial viability.
We help businesses to gain a competitive advantage by:
- 1
Understanding user needs and which user needs are commercially viable to focus on
- 2
Designing a north star for the customer experience to guide strategic decisions
- 3
Making and testing prototypes early to see what works and make improvements
Driving growth and efficiency by meeting user needs
Growing a business while maintaining profitability and customer satisfaction is a challenge. The best way to do this is to understand your current situation so you can build a better future.
Steps to drive growth and efficiency:
Analysing the current customer journey and business operations to find inefficiencies and pain points
Prioritising opportunities by quantifying and sizing their potential impact
Mapping a future customer journey that leverages the prioritised opportunities
You can save costs and achieve growth by designing your organisation and operating model to meet user needs and achieve business goals.
It's about understanding the future customer experience to create, and organising teams, capabilities and operations around that.
Developing the design capabilities to deliver
To deliver better customer experiences, you need teams with user-centred skills and mindsets.
Working in partnership with your teams, we’ll develop their skills and confidence in new ways of working. We’ll improve your organisation's ability to deliver by coaching teams at all levels to take an user-centred approach.
We offer capability building in design for everyone, from your executive team to new apprentices, focusing on topics such as:
Designing end-to-end services
Mixed methods for research
Identifying customer-focused outcomes
Building accessible and inclusive products
Prototyping to learn fast
