Matthew Sheret

Matthew is a writer and strategist who helps organisations tell better stories and make better decisions. With a background spanning product design, strategic communications and public service reform, he brings clarity to complex challenges and helps organisations find the right words, ideas and strategies to move forward.

His work combines storytelling, service design and thoughtful facilitation. He has led teams, coached leaders and delivered tools and content that drive practical change.

Before becoming a consultant, Matthew led a team building AI-enhanced legal services at Juno, helping thousands of people move home more easily. Past projects include co-writing the first standard for digital public services at the UK’s Government Digital Service, and developing data-driven storytelling and new services at Last.fm.

As a consultant, he is passionate about supporting organisations across sectors to make progress – whether that’s shaping product strategy, crafting communications or building thought leadership.

Matthew has also taught at The Oslo School of Architecture and Design and the Royal College of Art, and continues to publish essays, podcasts and short stories that explore how people live, learn and work in a digital world.