Matthew Sheret

Matthew is a writer and strategist who helps organisations work out what to do and how to talk about it. With a background spanning AI deployment, strategic communications and public service reform, he brings clarity to complex challenges and helps organisations move forward.

At Public Digital, Matthew has worked for commercial and public sector clients. He recently supported the Test, Learn & Grow team at the Cabinet Office, helping them to strategically change government processes to enable place-based learning. Before that, he worked with us to help a FTSE-listed retailer redesign their critical path for product development.

Before becoming a consultant, Matthew led a team building AI-powered legal services at Juno, helping thousands of people move home more easily. Past projects include co-writing the first standard for digital public services at the UK’s Government Digital Service, and developing ethical design patterns for personal data at Projects by IF. He has also taught at The Oslo School of Architecture and Design and the Royal College of Art.

Matthew has led teams, coached leaders and delivered tools and content that drive practical change. He is passionate about helping organisations set an ambitious vision - and achieve it.

matthew.sheret@public.digital