Heidi is a digital government and financial services specialist.

She provides practitioner-based expertise in strategic design, organisational design, and human centred design. Heidi has worked with global governments, cities, financial services, and multilaterals, with particular expertise in assisting low and middle income countries. She has supported clients with a focus on global issues, including the United Nations Development Programme (UNDP), the World Food Programme, the International Monetary Fund (IMF), and Bloomberg Philanthropies.

Heidi was part of the team providing guidance and technical expertise to the Chief Data Office at UNDP for the creation of their digital service standards for use by both regional and country offices. She was also the Data as a Service Track leader for the city of Guadalajara as part of the Bloomberg Philanthropies City Data Alliance. 

Prior to joining Public Digital, Heidi worked as a public servant for the Peruvian Government’s Innovation Lab where she was part of the gob.pe platform founding team.

Heidi was a consultant for top financial and telecommunication institutions in South America, and a teacher of user experience and service design courses for post-graduate students.

Two man and a woman pose to camera in a relaxed stance
Heidi next to James and Abisola
red_gaelc_2022.webp

Latin America

We have worked with national or regional governments in over 10 Latin American and the Caribbean countries, helping them define new digital and data strategies to better serve their citizens.

Read more
Matilde and Heidi in New York with Rochester Mayor, Malik Evans

Rochester, NY - Small team, big impact

Read more