Sage is a rapidly growing FTSE-100 listed enterprise software provider based in the UK. Sage has a clear vision - to become a great, customer-centred software-as-a-service company.
Public Digital were engaged to review data strategy and recommend approaches that would create a more innovative, profitable and resilient business in an era of increased change.
The executive team has a more adaptable and data-centred approach to strategy:
Learning and adapting faster with simpler strategic communication and by placing data and user behaviour at the heart of decision-making.
Trusting the team, not the process: create more multidisciplinary teams and empower them to adapt strategies to create the maximum value for users and growth for Sage.
Thinking critically about risk and opportunity: encourage teams to be entrepreneurial. Use qualitative user research, critical thinking and data to create and test hypotheses.