Public Digital team

Alphabetically by first name, Public Digital are:

Ali Kelly

Portrait of Ali KellyAli Kelly runs the affiliates network at Public Digital as Affiliates Director. She is an experienced leader of people and teams, building culture and advocating fair and inclusive working environments and policies. She built and ran the creative team at Government Digital Service from scratch, providing strategic and creative direction, leading on financial planning and working with ministers and leaders from across government to help them tell their stories of digital transformation.

With a background in art, design and photography, Ali has spent much of her career in the advertising industry working with creatives and artists to produce campaigns with global reach. She worked at Pocko and Serlin Associates as an artist agent, helping to build and shape photographers’ and illustrators’ careers. Ali spent 2 years as a producer and art buyer at Wieden + Kennedy, working on accounts including The Guardian, Nestea, 3 mobile and Yahoo!

More recently Ali was Creative Operations Director at BETC, leading on creative recruitment, attracting and retaining the best creative talent.

Ali is passionate about building inspiring, inclusive and efficient workplaces where people can be their most productive selves.

Ask Ali about:

  • Setting up and managing world class creative teams
  • Building an inclusive, diverse culture of trust and respect
  • Strategy and operations

Andrew Greenway

Andrew GreenwayAndrew Greenway is a writer and former senior civil servant. He was a product manager and programme lead in the Government Digital Service, where he led teams that delivered the UK’s first digital service standard and design manual, set up GDS’ recruitment hub, and wrote the Digital Efficiency Report.

Aside from GDS, Andrew worked in five UK government departments, covering energy, climate change, business, health and science. He ran a Prime Ministerial review into applications of the Internet of Things, commissioned in 2014. Prior to joining the civil service, he worked as a strategy consultant for Accenture.

Andrew has authored two books, Bluffocracy with James Ball, and Digital Transformation at Scale with other Public Digital partners. He has written about institutional reform for the Guardian, New Statesman, Spectator magazine, and other UK and international publications.

Ask Andrew about:

Ben Terrett

Ben TerrettBen Terrett is a designer and CEO at Public Digital. In 2017 he was inducted into the Design Week Hall of Fame. In 2018 he was elected a Royal Designer for Industry, the first ever for Service Design. He’s won various industry awards including the Design Museum’s Design of the Year and a D&AD Black Pencil. Ben holds a series of non-exec roles; a Governor of University of the Arts London, a Trustee of D&AD, a member of the HS2 Design Panel and an advisor to the London Design Festival. He co-founded the VC backed Newspaper Club which he exited after a sale in 2015. He is an angel investor in several start-ups.

Previously Ben was Group Design Director at the Co-op working to re-create the Co-op for a digital era, and demonstrate a different way of doing business for an increasingly connected community. Ben was Director of Design at the Government Digital Service from 2011 – 2015 where he led a multi-disciplinary design team working across government on GOV.UK. He joined the Cabinet Office when GDS was set up to deliver the recommendations in Martha Lane Fox’s “Digital by Default” report. Prior to that he was Design Director at Wieden + Kennedy, the advertising agency.

Ask Ben about:

  • Making service design work in large organisations
  • Things that good CDOs know and do
  • Branding and communication

Diane Parker-Wood

dianeDiane is Public Digital’s Business Manager, supporting the PD team with the practicalities around their work and liaising with clients to manage arrangements. Diane has been assisting business leaders and their teams for over 20 years.

Ask Diane about:

  • Scheduling, coordinating and organising things with the PD team
  • Travel and events
  • Practicalities and assistance

Emily Middleton

emilyEmily is a Principal Consultant at Public Digital. She was previously at the Boston Consulting Group, where she worked on strategy and digital transformation programmes with clients in the public and private sectors in the UK, Indonesia and Malaysia. Emily has since worked at UNICEF Innovation on digitising cash transfers, and with on digital financial services for the poor in India. At the Greater London Authority she managed a major project to increase digital collaboration among London’s boroughs and public services. She has also worked with the US Digital Service to prototype a new service for veterans and their families. She holds a first class honors B.A. in Philosophy, Politics and Economics from the University of Oxford, and a Master in Public Policy from Harvard University, where she was a Kennedy Scholar and specialised in digital government.

Ask Emily about:

  • Operating models, financial models, business cases, user research
  • Testing value propositions for digital products and services
  • Digital transformation in international development

Emma Gawen

emmaEmma Gawen is a digital product specialist with experience in financial services and the public sector. She has worked as a senior civil servant across IT and digital in the UK and New Zealand governments, advising ministers and senior officials on digital delivery. She advises on best practice in digital governments around the world, how to bring Internet-era product management and ways of working into traditional organisations, and setting technology and procurement strategy to give delivery teams the right conditions for success. During her time in government, Emma founded the Digital 5 (now D9) government network. She was also a founding member of the UK’s G-Cloud team, delivering a new platform for governments to procure technology services as commodities, and establishing the UK’s cloud first policy.

Ask Emma about:

  • Best practice in digital organisations and governments around the world
  • Product management vs project management
  • How to bring internet-era ways of working into traditional organisations
  • Setting technology and procurement strategy to give delivery teams the right conditions for success

Giles Turnbull

gilesGiles Turnbull is an expert on agile communication, and has over 25 years’ experience as a writer, editor and creative communicator. He was a columnist for the Press Association for 14 years, and wrote for the BBC, The Guardian, The Daily Telegraph and Time, among many others. He was part of the creative team at the UK’s Government Digital Service, and has since advised private and public sector clients including doteveryoneComic Relief, Defra, the Department for Education and HM Land Registry. Giles was author of A GDS Story, editor of Sarah Richards’ profession-defining book Content Design, and collaborator on the Doing Presentations website.

Ask Giles about:

James Stewart

jamesJames Stewart is Public Digital’s lead technology specialist, helping clients develop the strategy and skills needed to support transformation in organisations dealing with legacy IT or needing to develop new technology skills. Previously James was Deputy CTO of the UK Government, with responsibility for building technology capability across government, and leading government’s adoption of public cloud, open standards and open source. He was also deeply involved in the formation of the UK’s National Cyber Security Centre.

A software developer by background, James built and led the technical team operating GOV.UK and a range of other government platforms making sure that tech skills were an effective part of multi-disciplinary teams. He represented UK government at the W3C and on Github’s Customer Advisory Board. In addition to working with Public Digital, James advises a number of startups, is a member of the Mayor of Hackney’s Digital Advisory Council, speaks regularly at events around the world, and is the author of Budgeting for Change.

Ask James about:

  • How to be good at technology
  • Helping technology leaders adapt and lead in a digital organisation
  • Building multi-disciplinary teams and supporting communities of practice

Mike Bracken

mikeMike Bracken was appointed Executive Director of Digital of the UK Government in 2011 and its Chief Data Officer in 2014. He was responsible for overseeing and improving the government’s digital delivery of public services, which yielded £4.1bn in savings. After government, he sat on the board of the Co-operative Group as Chief Digital Officer. Mike is an experienced entrepreneur who has grown several technology companies and occupied most c-suite roles in his executive career in a variety of sectors in more than a dozen countries. Before joining the civil service Mike was the Digital Development Director at Guardian News & Media.

His non-executive portfolio includes Lloyds of London, the world’s leading insurance market, and the Omidyar Network, a philanthropic investment firm. He advises the Inter-American Development Bank, and is also an honorary Professor at the Institute for Innovation and Public Purpose at University College London.

Mike co-authored the book Digital Transformation at scale: why the strategy is delivery with his colleagues at Public Digital. He was named UK Chief Digital Officer of the year in 2014 and awarded a CBE. He lives in London with his two daughters.

Ask Mike about:

  • Supporting leaders to lead change in a digital age
  • How to make executives and other leaders transform a business or sector
  • Organisation design and change

Simon Priddle

Simon PriddleSimon Priddle is a multiple award-winning managing director and senior business leader. He was Head of Digital Transformation at Coop Digital, where his mission was to make the 174-year-old organisation relevant in the digital age. He helped to relaunch the Coop’s new membership scheme, deliver the Shifts app for retail staff, built a new creative design studio which cost a third less than paying third parties, and turned a profit of over £3m on a previously loss-making business unit. Over the last decade, he ran two creative communication agencies and a digital business consultancy. A designer by trade, Simon has a particular interest in creativity and technology, and particular skill in lining them up with the essentials of running a business: marketing, finance, strategy and leadership.

Ask Simon about:

  • Working with Public Digital
  • Finance and numbers
  • People, planning and forecasting

Tim Brooks

Portrait of Tim BrooksSince launching his own publishing business, Media Week, when he was in his 20s, Tim Brooks has spent his career managing famous media brands, ranging from The Guardian to the British Medical Journal and the New Musical Express. He launched the world’s first paid-for mobile news app while working with Mike Bracken at The Guardian.

Tim now divides his time among many different advisory and leadership roles, including: chairman of the Advisory Council to The British Library, Chairman at NLA Media Access, chairman of RCNi, the publishing company of the Royal College of Nursing, and director at Pharmaceutical Press. He was twice a Visiting Fellow in Strategy and Entrepreneurship at the London Business School.

Ask Tim about:

  • Corporate governance
  • Strategy and disruption
  • Herding cats


Tom Loosemore

tomTom Loosemore wrote the UK’s first Government Digital Strategy, and served as the GDS’s deputy director for five years. He led the early development of GOV.UK. Outside government, Tom has also worked as the Director of Digital Strategy at the Co-Operative Group, as digital strategy lead at OFCOM, and was responsible for shaping the BBC’s Internet strategy between 2001 and 2007. He is a non-executive Director of the UK Hydrographic Office, and co-author of Digital Transformation at scale: why the strategy is delivery.

Ask Tom about: