Sophie Freiermuth

User experience, agile and innovation consultant


Sophie is a user experience, agile and innovation consultant. She’s based in Barcelona, Spain, and she has clients worldwide. 

As an experienced designer, trainer and coach, Sophie helps teams and organisations deliver products and services that meet user needs and deliver value quickly. She helps organisations understand the benefit of user-centred design, and supports teams to design optimally. Helping teams work well together with a clear sense of purpose and encouraging everyone to contribute are 2 things Sophie cares deeply about. 

So far in 2020, she has helped the United Nations Office for Project Services (UNOPS) with their innovation effort in the Caribbean, taught user research in masters degrees and helped an organisation get a sense of the perceptions and beliefs around their subject matter.

Sophie has more than 15 years of industry experience and founded her consultancy Baguette UX in 2012.

Talk to Sophie about:

  • customer development
  • lean startup and agile
  • user-centred design