Farah is President of kyu. Headquartered in NYC, kyu is a Collective of creative companies including IDEO, Kepler Group, SYPartners, Sid Lee, BEWorks, Godfrey Dadich, ATÖLYE and Public Digital. Diverse in capabilities, the Collective is unified by a belief in the power of creativity to address the world’s most intractable problems. This requires new mindsets, new ways of collaborating as creative communities and new models to harness creative intelligence in order to propel the economy and society forwards.
Farah drives kyu’s international expansion plans, seeking new acquisition opportunities, as well as accelerating the combined efforts of member companies to deliver high impact outcomes for clients.
Farah’s previous CEO roles include Nike Foundation’s Girl Effect, ALL3Media and AMV BBDO. She served on the British Prime Minister’s Business Advisory Group 2013 – 2015 and was a Business Ambassador for the Creative Industries of Britain. Previously she served as NED on the Board of Aldo Group in Canada, and as a Trustee of Cambridge Judge Business School and The National Theatre. Currently she is a Trustee at Sadler’s Wells and Prince’s Trust International.
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